Use Facebook Pixel on your pages

In Facebook Ads, navigate to the Data Sources menu and copy your pixel.

When creating or updating a landing page (pre-saves, smart links, etc.), you can use your Pixel to create custom audiences for your ads.

Paste your Pixel in the Facebook Pixel ID input.

Select how you wish to show the cookie banner to EU visitors.

Note

Please note that a user in the EU needs to accept the cookies in order to be tracked.

Pixel events will show up in the Facebook Ads’ Test Events tab.