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Tunelinx Pixel Events

When you add a pixel to your pre-save, smart link, bio link or playlist link landing page, Tunelinx will send custom events. These custom events can be use to create custom audiences.

Pre-save Events

Event: “Tunelinx”

This is a global event that will be triggered for the following actions : “pageview”, “presave_service”

  • “pageview” : When the user visit the page

“pageview” action parameters

action: "pageview"
artist: YOUR_RELEASE_ARTISTS
title: YOUR_RELEASE_TITLE
isrc: YOUR_RELEASE_ISRC
upc: YOUR_RELEASE_UPC
artistSpotifyId: YOUR_SPOTIFY_ARTIST_ID
landing_page_type: "PRESAVE"
  • “presave_service” : When the user click on a pre-save music service

“presave_service” action parameters

action: "presave_service"
artist: YOUR_RELEASE_ARTISTS
title: YOUR_RELEASE_TITLE
isrc: YOUR_RELEASE_ISRC
upc: YOUR_RELEASE_UPC
artistSpotifyId: YOUR_SPOTIFY_ARTIST_ID
landing_page_type: "PRESAVE"
service_name : "SPOTIFY"

Event: “Tunelinx_Pageview”

This is an event only called when the user visit the page

“Tunelinx_Pageview” Event parameters

artist: YOUR_RELEASE_ARTISTS
title: YOUR_RELEASE_TITLE
isrc: YOUR_RELEASE_ISRC
upc: YOUR_RELEASE_UPC
artistSpotifyId: YOUR_SPOTIFY_ARTIST_ID
landing_page_type: "PRESAVE"

Event: “Tunelinx_Presave_Click”

This is an event only called when the user click one of the pre-save music services (spotify, apple_music, deezer)

The event will include the name of the clicked pre-save music service

Examples : “Tunelinx_Presave_Click spotify”, “Tunelinx_Presave_Click deezer”

“Tunelinx_Presave_Click” Event parameters

artist: YOUR_RELEASE_ARTISTS
title: YOUR_RELEASE_TITLE
isrc: YOUR_RELEASE_ISRC
upc: YOUR_RELEASE_UPC
artistSpotifyId: YOUR_SPOTIFY_ARTIST_ID
landing_page_type: "PRESAVE"

Smart Links / Post Release Events

Event: “Tunelinx”

This is a global event that will be triggered for the following actions : “pageview”, “presave_service”

  • “pageview” : When the user visit the page

“pageview” action parameters

action: "pageview"
artist: YOUR_RELEASE_ARTISTS
title: YOUR_RELEASE_TITLE
isrc: YOUR_RELEASE_ISRC
upc: YOUR_RELEASE_UPC
artistSpotifyId: YOUR_SPOTIFY_ARTIST_ID
landing_page_type: "SMARTLINK" //can also be PRESAVE if it's a Post release
  • “presave_service” : When the user click on a pre-save music service

“presave_service” action parameters

action: "presave_service"
artist: YOUR_RELEASE_ARTISTS
title: YOUR_RELEASE_TITLE
isrc: YOUR_RELEASE_ISRC
upc: YOUR_RELEASE_UPC
artistSpotifyId: YOUR_SPOTIFY_ARTIST_ID
landing_page_type: "SMARTLINK" //can also be PRESAVE if it's a Post release
service_name : "SPOTIFY"

Event: “Tunelinx_Pageview”

This is an event only called when the user visit the page

“Tunelinx_Pageview” Event parameters

artist: YOUR_RELEASE_ARTISTS
title: YOUR_RELEASE_TITLE
isrc: YOUR_RELEASE_ISRC
upc: YOUR_RELEASE_UPC
artistSpotifyId: YOUR_SPOTIFY_ARTIST_ID
landing_page_type: "SMARTLINK" //can also be PRESAVE if it's a Post release

Event: “Tunelinx_Service_Click”

This is an event only called when the user click one of music services (spotify, apple_music, deezer, youtube, etc.)

The event will include the name of the clicked music service

Examples : “Tunelinx_Service_Click spotify”, “Tunelinx_Service_Click youtube”

“Tunelinx_Service_Click” Event parameters

artist: YOUR_RELEASE_ARTISTS
title: YOUR_RELEASE_TITLE
isrc: YOUR_RELEASE_ISRC
upc: YOUR_RELEASE_UPC
artistSpotifyId: YOUR_SPOTIFY_ARTIST_ID
landing_page_type: "SMARTLINK" //can also be PRESAVE if it's a Post release

Event: “Tunelinx_Click_Preview”

This is an event only called when the user click on the audio preview

“Tunelinx_Click_Preview” Event parameters

artist: YOUR_RELEASE_ARTISTS
title: YOUR_RELEASE_TITLE
isrc: YOUR_RELEASE_ISRC
upc: YOUR_RELEASE_UPC
artistSpotifyId: YOUR_SPOTIFY_ARTIST_ID
landing_page_type: "SMARTLINK" //can also be PRESAVE if it's a Post release

Event: “Tunelinx_Pageview”

This is an event only called when the user visit the page

“Tunelinx_Pageview” Event parameters

title: YOUR_PAGE_TITLE
landing_page_type: "PLAYLIST_LINK"

Event: “Tunelinx_Playlist_Click”

This is an event only called when the user click one of the playlists

The event name will include the name of the clicked playlist

Examples : “Tunelinx_Playlist_Click My Super Playlist”

“Tunelinx_Playlist_Click” Event parameters

title: YOUR_RELEASE_TITLE
landing_page_type: "PLAYLIST_LINK"